Nelie Shah, Esq.
President
Nelie Shah has been a strategic communications and research consultant for over 10 years. She provides guidance with regard to idea/product conception, product development and testing, product usability and user interface studies, product packaging, advertising creation and evaluation, brand and reputation assessment, website functionality and interaction design, customer satisfaction assessment, internal and external corporate communications, competitive intelligence, growth and management strategy, corporate image and reputation, strategic crisis management as well as studies designed to boost and enhance brand equity.
Nelie employs an array of public opinion research tools to inform and enhance communications campaigns. She has developed research instruments and reports for corporations across multiple industry sectors with an eye towards crafting analyses that are actionable for her clients.
Nelie is experienced in recruiting and interviewing various audiences (please refer to Services page). She conducts qualitative and quantitative research utilizing field survey research, in depth interviews and focus group moderation (including dyads, triads and on-line groups). Each Nothing Falls Short Marketing end product includes formal strategic recommendations and implications designed to help translate findings into winning corporate programs and messaging.
Nelie also utilizes pre-trial focus groups to measure the reaction of potential jurors to visual stimuli, graphics and messaging, helping trial lawyers and their clients identify and sharpen the arguments and presentations that will win their cases. Please also visit www.jurytrialstrategies.com for some additional information.
“NFSMarketing is the company we turn to,
to partner with us on our most challenging assignments
for Fortune 500 companies. Exceptional thoroughness, attention
to detail, integrity, and the highest quality deliverables
are the hallmarks of the company’s work.”
Jennifer Scott, PhD
Managing Director, Insights and Research
Ogilvy PR Worldwide
“Nelie Shah is a qualitative research
genius. Her ability to reach and interview high-level and
hard to reach respondents,
obtain actionable answers to the challenges being faced
by our clients, and turn around sharp, strategically focused
reports is unparalleled. We have been able to expand our
service offerings and produce more insightful research
analyses thanks to Nothing Falls Short Marketing.”
Jason A. Booms
President and CEO
Booms Research and Consulting
“When Westhill Partners needs to conduct
interviews with the hardest to reach respondents, it uses
NFS Marketing. Nothing Falls Short Marketing is unparalleled
in its ability to recruit C-level executives. Under tight
screening and aggressive time constraints, Nothing Falls
Short delivers a consistently superior product.”
Alexander Jutkowitz
Partner
Hemispheric Partners
“I turn to Nelie Shah to complete the impossible. Time and time again I have relied on her expertise and counsel when completing thought-leadership interviews with the most influential audiences (industry experts, physicians, academics, government administrators, journalists, NGOs Fortune 1,000 business leaders). She engages respondents and peaks their interest in participating in the strategic research process. She succeeds where traditional recruiters fail.”
Peter Mitchell
President
Strategic Intent
“Nelie Shah has an exceptional talent for not only reaching respondents, but for extracting granular data while keeping the overall project initiative in mind at all times. Nelie fully grasps the objectives on all projects, and her work on due diligence engagements for clients is extremely insightful—helping to provide actionable steps for growth. Nelie has allowed us to further our capabilities as a firm, given us leverage to tackle tough assignments in short periods of time, and is a pleasure to work with.”
Brett Conradt
Stax Inc.
“I have been working with NFS Marketing for over eight years and have yet to find a project that they couldn’t tackle. Whether it is recruiting executives at the C-Suite level, or juggling multiple simultaneous projects with unmatched speed and attention to detail, NFS Marketing has delivered on projects with alacrity where other partners have fallen short.”
Sparky Zivin
Vice President - Head of Washington, DC Insights
StrategyOne
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